These Six Companies Broke The Rules Of Business...And Succeeded

What do Charles Darwin, Albert Einstein and Thomas Jefferson have in common? They all veered from the traditional path. So did Mark Zuckerberg, Sergey Brin and Larry Page, Bill Gates, and two men named Steve (Jobs and Wozniak.) They followed their own wisdom, they eschewed popular convention, they went against the grain, and listened to the beat of their own drummer. They understood the traditional rules -- and broke them. And succeeded. Wildly. What can you learn by following their model? Lots....